The Lavin Entrepreneurship Center’s (LEC) 2016 Annual Report is a 75+ page book that uses mainly typography and photography. The book is used for the center to display what curriculum and events they have created or attended. The annual report was distributed to board members, faculty, and deans from various universities across the country, which is why the design solution needed to be professional. Previous annual reports for the center were formatted horizontally and the challenge was to create a vertically designed format for the first time.
Frutiger is one of the main fonts used for branding the Lavin Entrepreneurship Center. Large caps as well as gray and colored text were used for hierarchy and variation.
The solution uses standard colors used by San Diego State University who houses the LEC.