Drink Better Beer is a project that includes infographics, magazine design, UX design, and branding. The designs were made to inform people about the benefits of choosing craft beer over regular beer. The research focused on maximizing the taste of craft beer so that my audience could include regular beer drinkers and drinking-age adults, who either don’t enjoy drinking beer or who have never tried any kind of beer. I narrowed down my research to elaborate on 5 important reasons to choose craft beer, how to pair craft beer with food, and why the craft beer industry has grown within the last few years.
The fonts that I chose were inspired by craft beer labels you see today. Many breweries use a combination of a sans serif and some sort of traditional or decorative font which was my reason for choosing the old western style of Kirsty with Frutiger.
Real pictures of beer, hops, and barley were used for color inspiration within the designs. The strong green color of hops were used in the main logo and as titles in the magazine spreads and the poster.