THE STORY
Selection of the Correct Letter Style is an article about architectural ‘dos and don’ts’ by Jan Tschichold. The author takes a bitter and condescending tone to comments he makes about signage that doesn’t match a building according to the architectural era it was established in. I chose to focus on the architecture found in Old Town, San Diego, California. Throughout the book I make my own comments opposing the author’s views.

FONT CHOICES
An old style font (Adobe Garamond Pro) was used to show the author’s traditional views and a modern sans serif (Univers) was used to show my progressive views. The call-outs from the article’s text utilizes 25 different type faces.

COLOR PALETTE

I chose to use a black cover with black and gray elements on the pages so that the focus was more on the text rather than distracting pieces of the buildings I shot photographs of.

FINAL DESIGN CHOICES

When I was visiting, I took into consideration the time period the buildings were constructed in and the signage that went with each one. The area has various stores and restaurants with a mixture of font style choices. In my opinion, none of these font choices ruined the appearance of the buildings as Jan Tschichold said they might. My reason for choosing to take photographs of Old Town had to do with the fact that the area is known for its consistent Spanish Colonial Architecture.

GABRIELLE L. BRAMBILA