Selection of the Correct Letter Style is an article about architectural ‘dos and don’ts’ by Jan Tschichold. The author takes a bitter and condescending tone to comments he makes about signage that doesn’t match a building according to the architectural era it was established in. I chose to focus on the architecture found in Old Town, San Diego, California. Throughout the book I make my own comments opposing the author’s views.
An old style font (Adobe Garamond Pro) was used to show the author’s traditional views and a modern sans serif (Univers) was used to show my progressive views. The call-outs from the article’s text utilizes 25 different type faces.
I chose to use a black cover with black and gray elements on the pages so that the focus was more on the text rather than distracting pieces of the buildings I shot photographs of.