THE STORY

Platillo Volador translates as ‘flying saucer’ in Spanish and mimics the flat circular look of a tortilla. The concept derived from the history of the Aztec civilization in Teotihuacan, Mexico. The culture of Mesoamerica included the belief in many gods, maize cultivation and the calendric system. Quetzalcoatl was a feathered serpent deity who the Aztecs considered to be their god of wind and wisdom who was also believed to have created the world and all of mankind. The temples of Quetzalcoatl, the Sun, and the Moon are all in the same layout as Orion’s Belt. Large quantities of Mica, a mineral found 3,000 miles away in Brazil, were found in almost every building at Teotihuacan. The presence of Mica and the strict layout plans for the temples have made many people speculate that the Aztec’s might have had help from outside of our world. 

FONT CHOICES
The font Extros Backstage plays off of the extraterrestrial theme and the Honey Script font was chosen to contradict the other font and mimic the flow of flying—the word “volador” translates to.

COLOR PALETTE

The colors are taken from the Mexican flag itself, where Teotihuacan is today. The brightness of the colors help to keep up with the sci-fi theme having the colors “beam up” the names for the tortillas.

PACKAGING DESIGNS

The shapes and varying sizes of the tortillas stack together to make a pyramidal shape while individually maintaining octagonal shapes for more of a spaceship-like appearance. The lid acts as the spaceship while the base acts as the space underneath. Underneath the spaceship lid, inside of the packaging, you will see the Aztec calendar appearing to be altered by the aliens in the spaceship.

GABRIELLE L. BRAMBILA